Monday, July 20, 2015

Colorite Investments LLC Business Card

front


back
We chose Charles' business to focus on for our presentation. I used the logo of Colorite Investments, LLC, for the front of the card.  Charles' contact information is on the back of the card. The color red in the logo grabs attention. The red outline on the back of the card focuses the eye on Charles' personal information and is harmonious with the logo. The layout is simple and easy to read. The bullet symbols are more interesting than the standard circles and generally relate to the listed information.

Monday, July 13, 2015

Mis-en-scene


I normally don't like dark movies but I got caught up in the Harry Potter series because I read the books.

The senior art director was Andrew Ackland-Snow. He was born in 1961 in the UK and is known for his work on Harry Potter movies. He was supported by 6 other art directors. Principal photography for Goblet of Fire began during May 2004. In 2006 the film was nominated for an Academy Award for Best Art Direction but lost to Memoirs of a Geisha. The film won the British Academy of Film and Television Arts Award for Best Production Design, making it the first Harry Potter film to win at the BAFTAs. The movie budget was $150 million and it grossed 896.9 million in its first weekend.

The production manager was David Carrigan who was supported by a unit production manager and production supervisor. He worked on 3 other Harry Potter films. He also had credits as assistant director and visual effects on other movies.


The photography and graphic design is primarily low contrast or shadows and highlights which results in an eerie or fantasy effect. Harry Potter movies are fantasies.





The speaking characters are frequently off to the side.



The graphic diagonals and vectors are provided by the movement of the characters





Wednesday, July 8, 2015

Compose your frame

     The most interesting part of this photograph is in the top 2/3rds . It shows the light coming through the windows which highlight and create shadows on the floor and table tops. I cropped the photo to better use the rule of thirds.

     The angle appearance of the tables moves the eye to the upper right corner of the photo. It could be a diagonal or an index vector. The shadows are index vectors that point to the columns and window separators. The floor tile lines add a graphic depth effect to the photo. The table leg, window separators, columns and wall edges are vertical vectors.


Friday, July 3, 2015

Axioms of Web Design


Axioms of Web Design



I chose National Geographic as my favorite website (http://www.nationalgeographic.com.) because of the photographs. Part of going into mass communication as a major is having well rounded skills, including photography.   I would like to be able to take photographs like the ones found on the website and in the magazine.  

Most people who go to the National Geographic website expect to see photos.  The magazine is famous for it's photography. The website has 2 columns which is a simple layout. The primary column has photos which is of most interest.  To see the entire page you need to scroll down. There really isn't a lower right position to focus on. Scrolling also eliminates diagonal angle graphic effects. The column layout creates vertical lines of focus and suggests information follows vertically.  By intuition, I clicked on the photos and photo titles to go to links providing more information. The width of the columns provides contrast in size. Most people focus on the widest column. The photos are intrinsically aesthetic. The website page shows mostly photos. The web page almost looks the same on both my computer and iPad.  However, my iPad doesn't show the white text tabs near the top of the page which are links to different categories of information.