Axioms of Web Design

Axioms of Web Design

I chose National Geographic as my favorite website (http://www.nationalgeographic.com.) because of the photographs. Part of going into mass communication as a major is having well rounded skills, including photography.   I would like to be able to take photographs like the ones found on the website and in the magazine.  

Most people who go to the National Geographic website expect to see photos.  The magazine is famous for it's photography. The website has 2 columns which is a simple layout. The primary column has photos which is of most interest.  To see the entire page you need to scroll down. There really isn't a lower right position to focus on. Scrolling also eliminates diagonal angle graphic effects. The column layout creates vertical lines of focus and suggests information follows vertically.  By intuition, I clicked on the photos and photo titles to go to links providing more information. The width of the columns provides contrast in size. Most people focus on the widest column. The photos are intrinsically aesthetic. The website page shows mostly photos. The web page almost looks the same on both my computer and iPad.  However, my iPad doesn't show the white text tabs near the top of the page which are links to different categories of information.